Why & How
In the EC MED strategic framework SMEs play a critical role in innovation and sustainable development in the Green sector.
By adopting a ‘creative entrepreneurship’ approach to sustainable innovation, SMEs can tackle, cost effectively, many of the challenges faced in growing their business. Creativity, stimulated and developed through specific methods and processes, and the management of innovation are considered important factors for development processes, balanced growth and strengthening of a company’s profile. Mediterranean SMEs, often lacking in innovation capabilities, must be provided with the necessary creativity tools and practices. As systemic creativity support is a prerequisite for innovation development, the project will design, launch and test e-Labs for Creative Innovation engaging regional and transnational public entities, students, researchers and managers, designing and testing structured processes for new innovation supporting politics. In the e-Labs (CIeL) SMEs and public organizations will generate sustainable innovation ideas with flexible and innovative tools fostering their creativity and innovation. Managing creativity successfully will help organizations to tap into hidden capacity for growth and improved competitiveness.
The overall objective of CreaInnovation is to extend and deepen both knowledge and practice of creative methodologies and processes in MED SMEs, mainly focusing on their sustainable development, and in public and academic institutions as well, through the spread of this knowledge followed by practical experimentation that results in creative problem solving and the exploration of potential opportunities for innovation and improvement. This approach leads to real and feasible ideas for innovation in SMEs, public and academic institutions, building structured processes for new politics that grants tailored support and takes innovation to the next level.
|Specific Objectives||Planned actions/Expected results|
Define and test with regional / transnational stakeholders a working model to boost SMEs innovation capability through an extensive use of creativity technics and carrying for innovation sustainability
Develop regional Creativity Laboratories, for creativity techniques implementation, where SMEs can generate feasible and sustainable business innovation ideas together with other Mediterranean SMEs
Involve SMEs and regional/ transnational stakeholders to experience Creativity techniques for innovation and create an Innovation Cluster to build capacity for business innovation through creativity.